Attract and convert more customers with video
When thinking about where to allocate your marketing budget there are plenty of choices. Depending on your budget, your goals, your timelines, and many other variables, your go-to digital marketing strategies probably use services like pay per click (PPC), search engine optimization (SEO), social media, or maybe email marketing.
To increase brand awareness and connect with your potential clients in a more engaging way and a tell a story that accurately illustrates your company’s mission and purpose, invest in video marketing. Video is a tool to leverage your company’s goals.
- One minute is worth about 1.8 million words
- People retain 65 percent of information for three days longer when it’s supplemented with a visual aid
- 400 percent as many consumers prefer to watch a video than to read about a product
- Organic engagement on Facebook is higher when posts include videos
- Video earns 12 times more shares than text and images combined
- 87 percent of online marketers are already incorporating video marketing into their strategies
- Companies that use videos in their marketing say they’ve seen a:
- 27 percent increase in click-through rate (CTR)
- 34 percent higher web conversion rate
- 49 percent faster revenue growth year after year than those who do not
What Is Video Marketing?
If you are new to online video marketing and you need an updated video marketing definition, we are here to help. Our video team stays up to date on video marketing trends and examples to ensure we are providing our clients with high quality and effective videos for their websites, social media channels, and digital platforms.
Although video marketing may seem obscure, complicated, and expensive it is not! It can be as simple as shooting videos on your cell phone and editing them into one video with music and your company logo. Video marketing is really just the act of incorporating video into your marketing strategy to help increase brand recognition and awareness.
You know those sponsored videos that pop up in your social media feeds? That is video marketing. Have you gotten any email newsletters with videos? That is video marketing. What about videos embedded on home pages or blog posts? that is video marketing.
The Benefits of Video Marketing
In addition to the entertainment aspect, more and more marketers are focusing on video marketing strategies because of how beneficial they are.
1. Increased Brand Awareness
Brand awareness and recognition mean your company is top-of-mind when a client has a problem and needs a solution.
2. Increased Conversions
People who see a product in action via an explainer video will buy it. Whether it is breaking down a complicated process, explaining how a certain product or feature works, or even illustrating how to get in touch with your company, explainer videos provide a lot of value to both existing and potential customers. And landing pages are great places to put explainer videos.
3. Trust and Knowledge Strengthened
Building trust with potential & existing clients, and future employee candidates is achieved with a video marketing strategy.
4. Better Rankings
Search engines love videos. Here are steps we do to get videos ranked on the first page. Include transcriptions, Optimize the title, Optimize the descriptions, Implement video schema, and Embed videos into blog posts.
5. Increased engagement
Organic engagement is highest on Facebook when posts contain videos. Include video thumbnails in email newsletters increase engagement as opposed to a static image or just text.
In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. Authentic storytelling through the use of video is proven to increase engagement. If people are responding to your video marketing content in the forms of actions like comments, likes, or shares, that is a great sign that your videos are engaging.
Different Types of Video Marketing Examples
If you think you cannot or do not want to incorporate videos into your marketing strategy for your business because you do not like or want to be on camera, or you do not have time, equipment, and the knowledge to write, capture, and present your visual ideas, Davenport Website Designs can help you with all phases of video marketing.
Every video does not need to have on-camera talent. The quality of videos is important, but the content and story are key. People will overlook a lesser quality if it is interesting, relevant, useful, and entertaining.
1. Company Profile or Brand
A company profile video should provide a high-level overview of the products and/or services your company offers. It should also show potential customers and existing clients what your company is all about, and the ways in which you go above and beyond to do a great job for every customer — every time.
Company profile or branded videos that aim to highlight your mission and purpose can help to increase brand awareness and create more interest with your target audience. Company profile videos can also help to close sales or increase conversions by allowing visitors to visualize themselves buying your product or using your service.
2. Client Testimonial
The purpose of a testimonial is to show potential clients that your company is reliable, professional, and trustworthy—because an existing client in your area had a positive experience with your company.
People spend a significant amount of time watching review videos that share people’s personal and unique experiences with a company or brand. Studies show these types of videos are more “trustworthy” and beneficial when they feel personable and honest, as opposed to professional and polished. This can help to build trust with your target audience and boost engagement through likes, shares, and comments.
3. How-To and Informational
Flex your expert knowledge by building trust with your online audience and educating them on your industry, services, and/or products. How-to and blog videos can also help to increase conversions by illustrating a tangible solution to a problem. “How-to content” gets more attention than any other type of video. It is a great opportunity to showcase your team that your clients will interact with at some point. Demonstrate your professional expertise and allow visitors a chance to become familiar with your team. These videos can encourage interaction between you and your viewers if you ask them for future topics of discussion, feedback, questions, etc. in the form of comments or messages.
4. Animated
Animated videos are most commonly used to convey a complicated or lengthy message in a quick, visual way that makes it easier to understand. They are great to outline a process, explain how a product works, or illustrate the series of events for a certain service to occur.
Animated videos can help your audience to better understand certain aspects of your company—and remember them.
How to Do Video Marketing: Strategies, Tips, and Best Practices
Use familiar faces
Whether it is local celebrities, community members, or well-known employees, research shows that by showing recognizable people in the beginning of your video, you could start to see an increase in viewership.
Incorporate humor and emotion
Videos that are entertaining, and not funny just to be silly, can help with ad recall and brand awareness. People remember an encounter that sparks an emotional reaction, whether it is fear, enjoyment, or humor. Think about ads that stick out to you: talking animals, laughing babies, epic travel ads, and other simple videos that might seem innocent enough, but are really doing an incredible job of capturing and retaining the attention of their audience.
Want the Most Impactful Videos for Your Video Marketing?
Make Davenport Website Designs Your Video Marketing Company. Videos are going to be critical for your marketing strategy moving forward. Most people watch and remember a message in a video format instead of reading a blog post or looking at static images.
Whether you want more impressions, more views, increased conversion rates, increased engagement, better rankings, better brand awareness, recognition, recall, or potential clients to get to know your company from a different perspective, video marketing is the best way to do it.
Should You Do It Yourself?
Shooting, editing, and producing videos professionally is what we do. Your company and business reputation is based on the quality of the image plus the quality, entertainment, and usefulness of your content.
Proper video production takes time and can be more money than you think you want to spend. Today's world, there are online programs that are cheaper and easier. You can produce and create your own videos with little money. However, if you have not done it before or without much success, saving money and time may not be your worry. Your videos could create a negative stigma about your company.
The question is not whether you can do it, but should you do it yourself?